The value we aim to create.
A well-presented home gives prospective buyers more useful information and a reason to consider a showing. That is the marketing objective. Price, condition, location and market demand still influence the result; media alone does not establish a higher sale price or a faster closing.
Evaluate the work and the response.
For an agreed assignment, reporting can cover media completion, listing accuracy, inquiries, showings, feedback, offers and time between milestones. These measures help identify what needs attention. They do not prove that photography caused a price difference.
A clear relationship between the businesses.
ListerPros is a separate company under common ownership with Neo. The proposal should identify whether media are included in the brokerage fee or billed separately, who provides each service and the approved terms. Clients may discuss using another media provider.